How Revved Beauty came to be...

Revved was actually born out of heartache and frustration! I went through a major life shift and felt completely lost. During this chapter, I fell prey to dozens of marketing campaigns that played upon insecurities. I kept buying beauty product after beauty product promoting more, less, better, fuller looking this, thinner looking that. I remember seeing my absurd Sephora purchase history one day and it hit me! I realized if I felt this way, about my “face value” in order to feel better, something was wrong! I finally decided to shift my mindset and look inward. I worked every day on owning who I am, honoring what I value most and celebrating myself. I then realized just how many beauty product potholes I hit during that journey. I knew in my heart, there had to be other women who felt the same way about the endless empty promises. I learned that most of the brands, even the ones that I chose to pay more for, trusting they were better for my health, were green-washing. I also became acutely aware of marketing tactics in the beauty industry and quite honestly I got pissed off! I felt called to create a company that does not market to women's insecurities but instead supports women in their power with clean, effective, high performance products. Our commitment to our tribe: If it doesn't uplift and truly improve lives, we don't launch it.